Food & Beverage — Malaysia

Social Mastery & Performance Footfall Growth

How we drove nationwide brand presence and high-intent store visits for Bar B Q Plaza Malaysia through end-to-end video production, localized Xiaohongshu (XHS) marketing, and targeted Meta ads campaigns.

Client

Bar B Q Plaza

Duration

Ongoing

Region

Malaysia

Services

Social Media Marketing, Short-Form Video Production, Meta Performance Ads, Xiaohongshu (XHS) Marketing, Local Footfall Footprint Strategy

The Challenge

Scaling brand engagement and driving targeted store footfall for an established F&B chain across Malaysia.

Bar B Q Plaza required continuous high-performing social media management, creative short-form video production, and strategically managed ad channels across Meta and Xiaohongshu (XHS). The primary goal was to elevate viral brand consideration, launch promotional offerings effectively, and convert online views into physical store visits across Malaysian outlets.

The Approach

Every project is delivered through a structured, outcome-driven approach

Creative Video Production

Produced high-converting short-form reels and localized promo assets tailored to drive high engagement on Meta and Xiaohongshu (XHS).

Meta Ads Engine

Structured targeted Meta campaign funnels focusing on link clicks, store location targeting, and messaging conversations.

Xiaohongshu (XHS) Content Strategy

Executed targeted XHS organic and promo distributions to capture localized F&B search intent and foodie communities.

Footfall & Lead Acquisition

Optimized ongoing ad spend to maximize 3-second video views, profile visits, and direct consumer inquiries.

Key Initiatives

Creatives

Managed end-to-end video shoots and produced localized video assets highlighting signature menu promos to maximize engagement across social channels.

Performance

Scaled Meta paid campaigns targeting localized F&B audiences to drive direct store visits and promotional inquiries across Malaysia.

Deployed custom Xiaohongshu (XHS) video content and community-focused reels to expand reach within high-intent culinary audiences.

The Results

Numbers that moved,
and stayed moved.

2.9M+

Total Meta Views

generated across organic content and paid campaign distributions.

16.8K+

Facebook Link Clicks

driven directly to store locations, promotional pages, and menu offers.

332.5K+

3-Second Video Views

accumulated across short-form promotional reels and UGC video assets.

93.7K+

Profile & Page Visits

achieved across Meta channels to build continuous brand consideration.

1.3K+

Messaging Conversations Started

generated directly via active social media inquiries and ad campaigns.

54d 18h+

Total Video Watch Time

engaged across social media platforms with +850% growth in watch time.

Bar B Q Plaza

“They revitalized our promotional campaigns with creative social content that actually moves the needle. Our digital engagement skyrocketed, directly increasing foot traffic across our restaurant locations.”

Recent Works