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Wellness & Holistic Healthcare — Singapore
0 to 1 Brand Launch & Multi-Channel Scale
How we built Thérapie TCM Spa completely from scratch—establishing their brand identity, website, omnichannel social presence, page-1 SEO rankings, and multi-channel ad campaigns across Google and Meta.
Client
Therapie TCM Spa
Duration
Ongoing
Region
Singapore
Services
Brand Identity & Web Design, Omnichannel Content Creation (IG/FB/TikTok/XHS), Performance Paid Ads, Local SEO Strategy
The Challenge
Launching a modern TCM spa brand from scratch in a highly competitive market.
Thérapie TCM Spa needed a complete 0-to-1 build before opening its doors. The objective was to design a modern luxury identity bridging traditional TCM with contemporary wellness, build a high-converting website, achieve top-tier organic search rankings for signature treatments, and run high-volume acquisition ad campaigns across both Meta and Google Ads to capture search demand and drive bookings from day one.
The Approach
Every project is delivered through a structured, outcome-driven approach
01
Brand & Web Infrastructure
Designed the official logo, visual identity, and modern website to position Thérapie TCM Spa as a premier wellness destination and streamline online booking.
02
Meta Performance Acquisition
Ran targeted Meta ad campaigns across signature treatments like Scalp Therapy and Slimming, capturing over 1,500 messaging leads at costs as low as $5.98 per lead.
03
Google & Search Capture
Deployed high-intent Google Search and Performance Max (PMax) campaigns targeting local intent across key locations like Raffles and Orchard, driving over 200K+ website clicks at low CPCs.
04
SEO Dominance
Optimized content architecture and technical SEO to secure #1 search rankings and page-1 visibility for high-volume keywords like "meridien massage" and "tcm massage".
Key Initiatives
Branding
Built logo, visual assets, and corporate site from scratch to capture booking leads.
Channel
Created engaging reels, posts, and videos across IG, FB, TikTok, and Xiaohongshu.
SEO Strategy
Secured #1 and top-page search positions across competitive local TCM search terms.
Performance
-
Deployed Search, Display, and Performance Max (PMax) ad engines targeting high-intent local searchers.
-
Scaled paid social campaigns generating 1,500+ direct customer messaging inquiries.
The Results
Numbers that moved,
and stayed moved.
9M+
Impressions
delivered across Google Search, PMax, Display, and Meta ad channels.
200K
High Intended Clicks
generated from Google Search and Performance Max campaigns.
1,500+
Direct Message Leads
captured via targeted Meta ad campaigns.
#1
SEO
for high-intent search term "meridien massage".
$0.05
Lowest Pay Per Click
achieved on Google Performance Max campaigns.
86.2K
Organic and Paid Social Content
views across Meta platforms.
Recent Works
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