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Beauty & Personal Care — Malaysia
Social Mastery & Performance Footfall Growth
How we established strong social brand presence, drove high-converting engagement, and generated localized appointment leads for Bubblegum Wax across Meta, Xiaohongshu (XHS), and TikTok.
Client
Bubblegum Wax
Duration
Ongoing
Region
Malaysia
Services
Social Media Management, Short-Form Reel Production, Meta Performance Ads, Xiaohongshu (XHS) Strategy, TikTok Marketing
The Challenge
Driving nationwide brand affinity and acquiring high-intent treatment bookings across multiple retail outlets.
Bubblegum Wax required end-to-end creative management, localized short-form video production, and performance ad execution across Meta, TikTok, and Xiaohongshu (XHS). The core objective was to position Bubblegum Wax as Malaysia’s go-to hair removal brand while consistently acquiring lead inquiries and appointment bookings across their branch locations.
The Approach
Every project is delivered through a structured, outcome-driven approach
01
Multi-Channel Content Production
Produced high-performing short-form reels, promotional video assets, and educational beauty content tailored for Meta, TikTok, and Xiaohongshu (XHS).
02
Meta Performance Ad Funnels
Structured targeted Meta campaign suites optimized for cost-effective post engagement, page growth, and messaging lead acquisition.
03
Localized Search & Discovery Strategy
Leveraged Xiaohongshu (XHS) and TikTok to capture active search intent for waxing services and localized promo campaigns across Malaysia.
04
Lead & Conversion Optimization
Continuously optimized ad delivery and creative setups to scale profile visits, messaging conversations, and booking inquiries at a low cost-per-result.
Key Initiatives
Creatives
Created engaging educational video content, promo reels, and lifestyle visuals highlighting signature waxing services, driving organic reach and brand equity across social platforms.
Performance
-
Scaled Meta Performance campaigns targeting local female demographics to drive cost-effective messaging leads and engagement across outlets.
-
Executed tailored content strategies on TikTok and Xiaohongshu (XHS) to capture high-intent beauty consumers and expand market reach.
The Results
Numbers that moved,
and stayed moved.
1.7M+
Total Meta Views
generated across organic content and paid campaign distributions.
7.4K+
Facebook Link Clicks
driven directly to promotional landing pages and booking channels.
97.8K+
3-Second Video Views
accumulated across short-form promotional reels and educational assets.
28.6K+
Profile & Page Visits
achieved across Meta channels to build ongoing brand consideration.
853+
Messaging Conversations Started
generated directly via active performance ad campaigns and direct inquiries.
18d 14h+
Total Video Watch Time
engaged across social media platforms with continuous video retention.
Recent Works
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