_edited.png)
Wellness & Holistic Healthcare — Singapore
0 to 1 Brand Launch & Multi-Channel Scale
How we built Dr Hannah TCM Spa completely from scratch—establishing their brand identity, corporate website, local SEO dominance, high-performing Google Search & PMax engines, and acquisition Meta campaigns.
Client
Dr Hannah TCM Spa
Duration
Ongoing
Region
Singapore
Services
Brand Identity & Web Design, Omnichannel Social Content, Meta Performance Ads, Google Search & PMax Ads, Local SEO Strategy
The Challenge
Establishing a new luxury TCM spa brand and scaling customer acquisition in Singapore.
Dr Hannah TCM Spa required a complete 0-to-1 brand launch. The goal was to build a sophisticated TCM brand identity, develop a conversion-focused website, establish organic top-of-page rankings for core treatments like Bojin and Meridian therapies, and execute aggressive paid search and social campaigns to fill appointment books across multi-location branches like Raffles and Tampines.
The Approach
Every project is delivered through a structured, outcome-driven approach
01
Brand & Web Infrastructure
Designed the official logo, visual brand identity, and modern digital presence (drhannahtcmspa.sg) optimized for seamless treatment bookings.
02
Google Search & PMax Machine
Engineered high-volume Google Search and Performance Max campaigns targeting local intent, delivering over 24 Million impressions and driving 420K+ clicks.
03
Meta Performance Acquisition
Deployed location-targeted Meta ad campaigns (Raffles & Tampines) focusing on signature promos ($48 Tuina, Bojin Head Spa), generating thousands of messaging leads at costs as low as $3.63.
04
Local SEO Dominance
Executed targeted technical and content SEO, securing Top 3 to Top 5 organic rankings across high-demand search terms including "bojin massage" and "meridian massage".
Key Initiatives
Branding
Created full logo suite, visual guidelines, and client-facing website to drive online bookings.
Channel
Created engaging reels, posts, and videos across IG, FB, TikTok, and Xiaohongshu.
SEO Strategy
Ranked core treatment pages on Page 1 for high-volume keywords like "bojin massage" (1K monthly vol).
Performance
-
Scaled PMax and Search campaigns capturing local high-intent TCM searches across Singapore.
-
Deployed targeted ad sets for Raffles and Tampines outlets with low cost-per-lead acquisition.
The Results
Numbers that moved,
and stayed moved.
24M+
Total Google Ads impressions
generated across Search and Performance Max campaigns.
420K+
High-Intent Clicks
driven directly to the website via Google Ads.
+585%
Expansion in Instagram reach
with over 4.1K link clicks generated.
Top 3
Organic Ranking on Google
for high-volume local search term "bojin massage" (1,000 monthly volume).
$3.63
Lowest cost per messaging lead
achieved on targeted Meta promo ads.
505K+
Organic and Paid Social Content
reaching 148K+ unique prospective clients.
Recent Works
Related Case Studies
Beauty & Personal Care
Scaling multi-channel brand presence across Meta, TikTok, and Xiaohongshu (XHS) with short-form educational reels, high-converting promo content, and targeted messaging ad funnels.
853+ Appointment & Promo Enquiries
Jewelry & Luxury Retail
Restructuring multi-channel Meta ad funnels, optimizing localized video creative, and scaling high-intent leads to shorten sales cycles for high-ticket lab-grown diamond jewelry.
3,800+ High-Intent Consultation Leads
Food & Beverage
Driving nationwide brand consideration and localized store footfall across Malaysia through high-converting short-form reels, XHS content, and performance-driven Meta ad campaigns.
