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Hair & Scalp Wellness — Singapore
0-to-1 Brand Launch & Performance Engine for Singapore’s Premier Scalp Care Specialist
Building The Hair Lab from scratch—from brand identity, custom website, and logo creation to scaling high-intent WhatsApp leads and viral video engagement across Meta.
Client
The Hair Lab
Duration
Ongoing
Region
Singapore
Services
Full Brand Identity (Logo & Branding), Custom Web Development (hairlab.com.sg), Paid Acquisition Strategy (Meta Ads), Content Strategy & Visual Production
The Challenge
Launching a specialized hair loss and scalp care brand in a competitive clinical wellness market.
Starting from zero brand equity, The Hair Lab needed a complete brand ecosystem—including a high-converting website, custom visual identity, and performance marketing infrastructure—to capture targeted appointment bookings for scalp care and hair rejuvenation.
The Approach
Every project is delivered through a structured, outcome-driven approach
01
Brand & Web Infrastructure
Built the visual identity, logo, and responsive website deck from scratch to position the brand as a modern hair and scalp wellness sanctuary.
02
Direct-to-WhatsApp Messaging Funnel
Structured targeted Meta messaging ad campaigns focused on specialized scalp spa treatments, hair thinning remedies, and introductory trial offers.
03
Viral Short-Form Content Production
Produced relatable, high-converting vertical video reels (UGC and treatment transformation hooks) targeting local consumers concerned with scalp health.
04
Multilingual Campaign Optimization
Tested localized Chinese and English ad copy angles to maximize reach across key regional demographics.
Key Initiatives
Branding
Designed the complete brand identity, logo, and digital footprint to establish immediate clinical and aesthetic credibility.
Channel
Produced high-performing short-form video content, generating top individual reel views of 23K+ and 14.9K+.
Performance
Scaled top-performing ad angles to drive messaging costs down to an average of $2.47 – $2.55 per conversation.
The Results
Numbers that moved,
and stayed moved.
1.11M+
Total Meta Ad Impressions
across lifetime campaign performance.
303K+
Meta Ad Accounts Reached
across campaign funnels.
718K+
Total combined organic and paid content views
generated across Facebook & Instagram.
$2.47
Top campaign cost per messaging
Conversations achieved
2,120
Total direct customer messaging conversations
generated via Meta ads.
23K+
Top individual video reel views
achieved from organic viral creative
Recent Works
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