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What We Do
PR that protects reputation and creates momentum.
We build communications programs around the moments that matter — launches, milestones, crises and cultural opportunities. Every program is designed to earn credible third-party validation and turn it into business outcomes.
WHAT'S INCLUDED
Media Strategy & Press Office
End-to-end PR strategy and dedicated press office management. We position your brand across key media channels, handle inbound press enquiries, draft tailored pitches, and manage ongoing journalist relations to ensure consistent, high-impact coverage.
Press Release Writing & Pitch Kits
High-converting PR materials tailored to catch journalists' attention. We craft compelling news releases, media kits, backgrounders, feature pitch angles, and data-driven story hooks optimized for broad digital and print distribution.
Crisis & Issues Management
Proactive risk mitigation and rapid-response crisis communication. We build comprehensive crisis playbooks, monitor emerging issues in real time, draft strategic responses, and provide media training to protect your brand reputation under pressure.
Influencer Seeding & KOL Campaigns
Strategic influencer relations and creator integration designed to amplify brand messaging. From product seeding and VIP gifting to full-scale sponsored creator partnerships, content approvals, and ROI campaign tracking.
Executive Profiling & Thought Leadership
Strategic positioning for CEOs, founders, and senior executives to build industry authority. Includes securing keynote speaking engagements, guest commentary, opinion editorials, strategic award submissions, and high-visibility interview placements.
Launch Events & Press Briefings
Turnkey media event planning and execution. We manage media guest lists, press invitations, product launch activations, press conferences, press kit distribution, and post-event follow-up to drive immediate press and social buzz.
Capabilities
Four ways we shape the conversation.
01
Media relations
Earned coverage in the publications your audience already trusts.
02
Influencer seeding
Creator programs that feel organic, not transactional.
03
Crisis comms
Rapid response, holding statements and reputation recovery.
04
Launch & events
Press briefings, activations and moments that start conversations.
Aviation & Travel · PR & Media Relations
Sun PhuQuoc Airways
100%
Tier-1 national press pickup in Phase 1 launch
Featured Press Outlets
New Straits Times
Bernama
Business Today
Daily Route & Travel Feature
National Business Announcement
Regional Travel Connectivity
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Past work
Coverage we've earned, authority that compounded
How We Work
A four-step process for earned momentum.
01
Audit & angle
Map the media landscape, identify the story gaps and define the angle journalists will actually care about.
02
Build relationships
Match your story to the right editors, columnists and KOLs — not just the biggest names, but the most credible ones.
03
Create assets
Press kits, releases, visuals, bylines and briefing docs that make it easy for media to say yes.
04
Earn & amplify
Pitch, place, follow up and amplify coverage through owned, paid and organic channels.
Outcomes
Coverage that compounds.
Sun PhuQuoc Airways
10+
National Media Pickups Secured
100%
Tier-1 Malaysian Outlet Penetration
2-Phase
Regional PR Execution (KL Media Launch + Vietnam Press Delegation)
FAQs