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Industrial Equipment & Commercial Cooling — Malaysia
200× return on ad spend in 6 months
How we transformed Winter Industries’ digital presence, social feeds, and video strategy to scale heavy-duty commercial air cooler sales and drive massive returns.
Client
Winter Industries
Duration
6 months
Region
Malaysia
Services
Social media design, static creative design, video production and content creation
The Challenge
B2B industrial cooling equipment needed modern, high-converting digital marketing.
Winter Industries supplies heavy-duty portable and standing air coolers (such as the BS100, BS160, and Badak 150) to commercial spaces, factories, workshops, and outdoor events. Before our partnership, their digital marketing lacked visual structure, video content was non-existent, and paid acquisition wasn't scaling effectively. The primary goal: modernize their brand presence across social platforms, produce engaging video demonstrations of their cooling units in action, and drastically scale return on ad spend (ROAS).
The Approach
Every project is delivered through a structured, outcome-driven approach
01
Industrial Feed & Visual Redesign
Redesigned their Instagram and Facebook grid with crisp, high-impact static posts, specification callouts, and clean layout structures tailored for event planners and commercial venue owners.
02
On-Site Video Production
Scripted, filmed, and edited professional video clips showcasing the airflow power, portability, and real-world application of the BS100, BS160, and Badak 150 units in industrial settings.
03
High-Performance Paid Campaigns
Launched targeted ad campaigns powered by dynamic video ads to capture high-intent commercial buyers, event organizers, and industrial clients across Malaysia and Singapore.
04
Founder Testimonial Engine
Leveraged rapid client growth and outstanding performance metrics to record an authentic video testimonial with the founders to establish long-term market authority.
Key Initiatives
Creatives
Created engaging reels, posts, and videos across Meta.
Advertising
Targeted acquisition campaigns focused on high-intent B2B and commercial cooling hires/purchases.
Content
Overhauled social feeds with clean corporate branding, spec breakdowns, and aesthetic grid layouts.
The Results
Numbers that moved,
and stayed moved.
+200x
ROAS
vs. prior 6 months
100%
End-to-end media
full feed redesign & video ads
3
Core formats deployed
IG feeds, static graphics & videos
150%
Engagement rate
driven by dynamic video creative
6 months
Campaign Duration
rapid growth to peak scaling
1
Founder's testimonial
filmed on-site to prove ROI
Recent Works
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