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Fine Jewellery & Custom Lab-Grown Diamonds
Scaling an Established Jewellery Brand
How building a dedicated e-commerce platform alongside targeted Meta funnels drove 9.9M impressions and over 350 direct high-intent inquiries in under 6 months.
Client
Beon Diamond
Duration
Ongoing
Region
Malaysia
Services
End-to-End Meta Ads Management, Content Strategy, SEO
The Challenge
Restructuring digital acquisition funnels for an established fine jewellery brand.
The objective was to optimize existing ad setups into high-intent messaging funnels, maintain paid performance while SEO rankings mature, and drive direct consultations for high-ticket custom jewellery across Singapore and Malaysia.
The Approach
Every project is delivered through a structured, outcome-driven approach
01
Account Restructuring
Shifted ad budget toward high-performing ad sets focused specifically on direct-to-messaging conversion channels
02
Intent-Based Campaign Architecture
Categorized creative strategy across high-margin product segments: 70% Rings & Customization, Ready Stock, Tennis Bracelets, and GIA-certified diamonds.
03
High-Touch Messaging Funnels
Built ad copy and call-to-action flows inviting prospects straight into personalized consultations for custom engagement rings and fine jewelry.
04
SEO & Paid Synergy
Maintained continuous paid coverage to capture immediate high-intent buyers while laying down long-term SEO content foundations across product landing pages.
Key Initiatives
Creative
Deployed high-resolution video reels, carousel product showcases, and lifestyle messaging.
Performance
-
Streamlined active ad sets under clear target categories and performance thresholds.
-
Built direct messaging ad setups connecting prospects straight to sales representatives.
The Results
Numbers that moved,
and stayed moved.
9.9M+
Total Meta Impressions
generated across Facebook and Instagram paid & organic campaigns.
394+
High-Intent Messaging Leads
started directly via scaled custom ring acquisition campaigns.
3.13M+
Total Unique Reach
expanded across target audience segments in Malaysia.
RM32.34
Average Cost Per Messaging Lead
achieved on top-performing 70% rings and customization ad sets.
14.2K+
Total Content Interactions
engaged across video reels, carousels, and promotional ad creatives.
61d 18h+
Total Video Watch Time
accumulated across brand storytelling reels and video assets.
Recent Works
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