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F&B & Hospitality — Malaysia
Scaling Table Reservations & Direct Inquiries
How we took over social media management and Meta ad performance for Shinya Yakiniku—driving high-intent messaging leads, viral video views, and local customer acquisition across KL.
Client
Shinya Yakiniku
Duration
Ongoing
Region
Malaysia
Services
Creative Social Media Management (Meta - Facebook & Instagram), Meta Paid Acquisition (Messaging & Video Ads), Content Strategy
The Challenge
Standing out in KL’s competitive dining market while optimizing ad spend to drive direct restaurant bookings.
The key priority was to refine Shinya Yakiniku’s brand narrative across Meta platforms. The brand needed creative design and paid strategy focused on direct consumer response—driving high-volume table inquiries, buffet interest, and brand engagement at a sustainable cost per acquisition.
The Approach
Every project is delivered through a structured, outcome-driven approach
01
High-Converting Paid Messaging Strategy
Deployed targeted Meta campaigns focused on new buffet offerings and seasonal promotions to create a direct channel for customer inquiries.
02
Engaging Creative & UGC Visuals
Designed appetizing social creatives showcasing premium Wagyu cuts, all-you-can-eat spreads, and dining ambiance to drive instant scroller engagement.
03
Hyper-Local Audience Targeting
Structured paid campaign funnels to target food lovers, Japanese cuisine enthusiasts, and corporate diners within primary Kuala Lumpur catchments.
04
Data-Driven Ad Optimization
Scaled top-performing ad sets based on cost-per-conversation metrics to maximize message volume while keeping acquisition costs low.
Key Initiatives
Creatives
Created visually rich Meta feed and story graphics designed specifically to highlight food quality and drive immediate messaging responses.
Promotion
Built dedicated messaging ad campaigns highlighting all-you-can-eat Yakiniku packages to convert local scrollers into direct reservation leads.
Performance
Executed targeted recruitment and seasonal promotion ad campaigns to support ongoing outlet operations and peak holiday dining periods.
Retargeting
Scaled video view campaigns to build brand awareness across KL, capturing engaged audiences for lower-funnel retargeting that grew messaging leads by 46%.
The Results
Numbers that moved,
and stayed moved.
9.4M+
Total Facebook content views
views generated through active publishing and paid distribution.
5.7M+
Meta Ads Impression
across campaign funnels.
1.84M+
Total Targeted Ad Reach
in the Kuala Lumpur region.
348K
Full ThruPlay video views
achieved via paid video campaigns.
3,600
Direct Messaging Conversions
generated for dining inquiries and reservation leads.
RM2.48
Average cost per messaging conversation
achieved on top-performing lead campaigns.
Recent Works
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