F&B & Heritage Retail — Singapore & Regional

Modernizing a Michelin-Recognized Heritage Brand

How we stepped in to manage Jian Bo Shui Kueh’s digital presence—refreshing their packaging, outlet collateral, and web infrastructure while scaling brand awareness across Meta, TikTok, and Xiaohongshu (XHS).

Client

Jian Bo Shui Kueh

Duration

Ongoing

Region

Singapore

Services

Web Maintenance, Creative Packaging & Label Design, New Outlet & Menu Signboard Graphics, Social Media Management (FB, IG, TikTok, XHS), Meta Performance Ads

The Challenge

Preserving 60+ years of heritage while revitalizing brand touchpoints across physical outlets and modern social channels.

As a legacy Michelin Bib Gourmand brand established in 1958, Jian Bo Shui Kueh needed a seamless transition when taking over their web and creative marketing operations. The primary objective was to modernize retail touchpoints—from product packaging and labels to new outlet launches and menu signboards—while executing targeted social campaigns to connect with younger foodies on TikTok and Xiaohongshu without losing their core audience.

The Approach

Every project is delivered through a structured, outcome-driven approach

Website Maintenance & Retail Design

Took over web operations (jianboshuikueh.com) to ensure seamless performance while designing packaging, stickers, product labels, and menu signboards for new outlet openings.

Omnichannel Social Strategy

Expanded content creation beyond Meta onto TikTok and Xiaohongshu (XHS), showcasing heritage recipes, festive promos, and lifestyle snack moments to capture younger demographics.

Hyper-Local & Festive Ad Campaigns

Executed targeted Meta ad campaigns for new product launches, UGC drives, baby shower/gift packages, and event catering, scaling ad engagements and drive-to-store awareness.

Community & Brand Advocacy

Drove high-engagement viral campaigns around flagship moments, including the Tiong Bahru Market re-opening, SPBA Awards, and Michelin Bib Gourmand celebrations.

Key Initiatives

Branding

Designed custom product labels, stickers, catering menus, and signboard graphics for new store launches.

Channel

Built native video content engines on Xiaohongshu and TikTok to tap into local and tourist foodie markets.

Performance

Scaled localized ad campaigns driving engagement for ready-to-eat products, festive gift sets, and catering leads.

The Results

Numbers that moved,
and stayed moved.

400K+

Total Combined Organic Views

across Meta and Xiaohongshu platforms.

282.6K

Facebook Reach

generated via active content publishing and community management

117.9K

Organic and Paid Instagram Content Views

reaching local food lovers across Singapore.

18,100+

Engagement Generated

on single festive & award campaign activations.

S$0.01

Hyper-efficient cost-per-engagement

achieved across targeted engagement ad sets

17.8K

Profile Visits

driven to digital brand assets, expanding brand discovery

Jian Bo Shui Kueh

"Eight Kreative stepped in seamlessly to take over our web maintenance and branding collateral. From designing our packaging and new outlet signboards to scaling our presence on Xiaohongshu, TikTok, and Meta Ads, they have preserved our heritage while driving modern growth."

Recent Works